Ford’s all-new Focus RS has raced up to 1,500 orders from UK buyers without a single test drive being taken.
In the month before prices and specifications were announced at September’s Frankfurt Show, 500 Focus RS fans had already paid deposits to secure the first cars.
Since then Ford dealers have logged a stream of 1,000 further prospective buyers keen to be among the first to take delivery from Spring.
Since the wraps first came off the 165mph Focus – the fastest-accelerating model ever to carry the famous RS badge – Ford dealers have been deluged by prospective purchasers keen to be among the first to take delivery.
Though the all-new Focus RS features an extensive list of standard equipment, not least a specially engineered version of Ford’s new 2.3-litre EcoBoost engine delivering a maximum power output of 350PS, there is a comprehensive array of optional extras available.
“These enthusiasts are taking great care in building their optimum specification,” said Andy Barratt, Ford of Britain chairman and managing director.
“We expected those first in the queue, many of whom are owners of previous RS models, to be exacting about their requirements, and so it has proved, with many opting for motorsport-style Recaro shell front seats, 19in black forged alloy wheels, luxury pack, electric tilt/side sunroof and Ford SYNC2 navigation and sound system.”
There is a choice of five different colour finishes, including Metallic and Mica options.
The all-new Focus RS, which has a recommended on the road price of £28,940, is a technological powerhouse featuring Ford Performance All-Wheel Drive with Dynamic Torque Vectoring and Launch Control technology which delivers 0-62mph acceleration in just 4.7sec.
While the new all-aluminium 2.3-litre EcoBoost engine shares its fundamental structure with the four-cylinder engine in the all-new Ford Mustang, it has been upgraded for the Focus RS to deliver 10 per cent more power. The engine features a new low-inertia twin-scroll turbocharger with larger compressor, enhanced air intake design, and a large-bore high performance exhaust system.
Standard equipment includes 19in multispoke alloy wheels, 350mm ventilated front disc brakes, RS performance rear spoiler, twin high-performance exhaust, Bi-Xenon headlamps, Recaro front seats, dual-zone electronic temperature control, heated windscreen and washer jets and a Thatcham Category 1 alarm system.
“Rebirth of an Icon”, the behind-the-scenes story of the creation of the all-new Focus RS, is being told in an eight-part documentary series featuring RS consultant and Gymkhana star Ken Block: https://www.youtube.com/watch?v=RdgAFY1fXAE