Ford’s European Sales Continue To Grow In April Driven By Strong Demand For New Vehicles

  • Ford’s total vehicle sales* grew 7.2 percent in April and 11.2 percent in the first four months, broadly in line with industry growth of 7.3 in April and outpacing industry of 8.6 percent since start of 2015
  • Ford’s total vehicle market share in Europe was flat in April and up 0.2 percentage points in the first four months of the year at 8.1 percent
  • Mondeo sales up 69 percent; Kuga up 25 percent; commercial vehicles up 36 percent in April
  • Customer orders of new Mondeo up 74 percent, Kuga up 52 percent, Focus up 21 percent; more than 2,800 Mustang ordered year to date
  • Ford sales in healthier sales channels in April – including retail and fleet – accounted for 71 percent of Ford passenger car sales, 2 percentage points above industry average
  • April and year-to-date commercial vehicle shares achieved another best in almost two decades
  • 2015 is one of the busiest years ever for Ford new model introductions, with about half of Ford’s sales volume coming from new or significantly updated models

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Ford of Europe’s vehicle sales increased again in April on the back of strong demand for its all-new and updated models, led by the Mondeo, Kuga, EcoSport and Transit commercial vehicle range.

Ford sold 106,900 vehicles in total in its 20 traditional European markets* last month, and 442,100 vehicles in the first four months of the year – a year-over-year increase of 7.2 percent and 11.2 percent, respectively. This compares to industry-wide growth of 7.3 percent in April and 8.6 percent year-to-date.

The company’s total vehicle market share was flat at 7.9 per cent in April and rose by 0.2 percentage points to 8.1 percent year-to-date. Driven by its strong sales volume, Ford maintained its No.2 position as the best-selling single nameplate for total vehicle and passenger car sales for both periods.

“The positive momentum in the market is improving, and we’re now projecting a total industry of 15.2 to 15.7 million units for 2015, up from our previous guidance of 14.8 million to 15.3 million units,” said Peter Fleet, vice president, Sales, Ford of Europe.

“We’re taking advantage of this growth in the market with our new vehicles, with sales of the all-new Mondeo up 69 percent year-over-year, and customer orders for the Fiesta – Europe’s best-selling small car for the past three years, and again in the first quarter of 2015 – up by almost 40 per cent last month.”

Ford’s continued strong sales momentum in Europe is largely driven by robust sales in higher value sales channels including the private retail and the fleet segments. The company’s combined sales in the retail and fleet market accounted for 71 percent of its passenger car sales in April and 72 percent in the first four months, 2 and 3 percentage points better than industry average respectively.

Vehicle Highlights in April

New model introductions continued to drive Ford’s strong sales and customer orders across its product portfolio.

Sales of the all-new Mondeo were up 69 percent year-over-year and customer orders were up 74 percent in April as the Mondeo line-up is currently arriving at Ford’s European dealerships. Also, customer orders of the new Focus were up 21 percent compared to the same month last year. Customer orders for the Fiesta – Europe’s best-selling small car in 2012, 2013, and 2014, and again in the first quarter of 2015 – were up by almost 40 per cent in April. Since the opening of books in January 2015, more than 2,800 orders have been placed for the iconic Mustang which will start to arrive with European customers later this year.

Ford’s SUV sales continue to be robust, with Kuga sales up 25 percent – the best April for the model since the launch of the first-generation Kuga in 2008. Customer orders were up 52 percent year-over-year. Strong demand for the EcoSport compact SUV continued throughout April underscoring the vehicle’s resonance with customers.

Ford sustained its strong momentum in commercial vehicle sales and improved market share with its completely new and expanded Transit range – including Transit, Transit Custom, Transit Connect and Transit Courier. Ford was No2. best-selling name plate in April in this category while the company maintained its No1. position as single nameplate year to date.
Demand for the Ranger pick-up continued to grow with sales up 21 per cent last month, the best April volume since its launch in 1999.   Commercial vehicle sales were up 36 percent in April and 41 percent year-to-date. Market share rose by 2.2 and 2.8 percentage points to 11.8 and 13.0 per cent in April and year-to-date, respectively, the best shares in almost two decades. April customer orders for Ford commercial vehicles were up 58 percent year on year.

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