The All-New Ford Mustang Is Here! Ford Opens Order Books Across Europe For The First Time Ever

  • All-new Ford Mustang can now be specified and ordered across Europe for the first time in the iconic vehicle’s 50-year history
  • The all-new Ford Mustang is available equipped with a 2.3-litre EcoBoost or 5.0-litre V8 engine
  • All-new Ford Mustang also offers 19-inch wheels and performance brakes, SYNC 2 voice control with 8-inch touchscreen, exclusive colours
  • Smart device users can use a new app to create and share personalised images of Mustang in chosen settings. Online configurator allows customers to explore options and pricing
  • All-new Ford Mustang is available to order now, exclusively from FordStores

Customers in Europe can now specify and order the all-new Ford Mustang, marking the first time in the iconic car’s 50-year history it has been  available for sale across Europe.

Equipped with a 314 PS 2.3-litre EcoBoost engine or a 418 PS 5.0-litre V8 engine, all-new Ford Mustang fastback and convertible models are available to order from FordStores.

Smartphone and tablet users can see and share exactly how their chosen Mustang could look, using a new augmented reality app that places the car in the setting of their choice.

Available for Apple and Android devices this week, the Virtual Mustang app enables customers to first select bodystyle, exterior colour, and alloy wheel options. They can then view the car in their chosen setting in real-time using the camera feature of their mobile device. Users can even hear realistic engine sounds, and also share photos of their virtual Mustang. An online configurator will enable customers to specify their Mustang and review pricing.

“There’s never been a better time to introduce this iconic car across Europe. All-new Ford Mustang is the most modern, technologically advanced and forward-looking Mustang in the amazing history of the marque,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “Being able to specify a Mustang that reflects your individual character has always been a key part of the model’s appeal. With our new app, customers will be able to see exactly how the all-new Mustang could look outside their house, and as a part of their life.”

Available with six-speed manual or automatic transmission, all-new Ford Mustang features as standard: 19-inch wheels, a performance brake package, automatic HID headlamps, LED tail lamps, and a rear diffuser. Further standard equipment includes dual-zone climate control, 9-speaker sound system, and SYNC 2 voice control connectivity with 8-inch colour touch screen.

Additional options include climate control seats and premium 19-inch alloy wheels with Luster Nickel finish. Ten exterior colour choices include exclusive Competition Orange and tri-coat Triple Yellow.

The all-new Ford Mustang is exclusively available to order in Europe at new FordStore locations. Located mostly in metropolitan areas, Ford is currently rolling out the stores across the region. Never before has Mustang gone on sale worldwide and the all-new Mustang will be available to customers in more than 100 markets. First shipments are headed for Asia, with vehicles arriving in Europe midyear.

Ford made the first 500 Ford Mustangs for Europe available to reserve during the 2014 UEFA Champions League Final. More than 9,300 people registered online for a chance to reserve one of the models during the match, the first 500 registrations placed in just 30 seconds.

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