Ford’s European Sales Up 7.1 Percent January Through November; Highest Commercial Vehicle Share Since 1997

  • Ford’s European vehicle sales* increased by 7.1 percent from January through November, outpacing industry growth of 5.7 per cent
  • Year-to-date market share at 8.0 percent, up 0.1 percentage point
  • November sales of 84,500 were 200 units lower and share was down 0.1 percentage point year-over-year, primarily reflecting a changeover of the key Focus and Mondeo models
  • Commercial vehicle sales volumes were up 26 percent in November and 19 percent year-to-date; CV shares were 12.4 percent and 11.5 percent, respectively – the highest since almost two decades
  • New Focus and Mondeo rolling out to European dealerships; new models to follow next year include new Focus ST, S-MAX, C-MAX, Mustang, Edge and more

Ford’s vehicle sales in its 20 traditional European markets increased by 7.1 percent from January through November, in an industry that grew 5.7 percent.

Year-to-date, Ford has sold 1,075,000 vehicles, achieving a market share of 8.0 percent, up 0.1 percentage point over the same period last year. November sales were 84,500, just 200 units lower than November last year, leading to a market share of 7.5 percent, down by 0.1 percentage point.

“I am pleased with our continued growth, ahead of the launch of the well-received new Focus and Mondeo,” said Roelant de Waard, vice president, Marketing, Sales, and Service, Ford of Europe.

Ford commercial vehicle sales in November improved by 26 percent from the same month last year, while year-to-date CV sales are up 19 percent at 207,000 units. Ford’s CV market share increased by 2.6 percentage points to 12.4 percent in November – the best November share since 1995 – and is up by 1.2 percentage point to 11.5 percent year-to-date, the highest since 1997. Ford extended its position as Europe’s No. 3 top-selling CV brand year-to-date, a position it achieved for the first time in October this year.

Ford sales in the higher value retail and fleet segments accounted for 76 percent of its total vehicle sales in November and 74 percent year-to-date, three percentage points better than industry average for both periods.

Customer demand has been strong across Ford’s entire vehicle range this year: The Fiesta – Ford’s top selling model, and Europe’s No.1 best-selling small car and No.2 top-selling car overall – saw sales increase by seven percent. Sales of the Kuga SUV jumped 31 percent, making it the best January to November sales period since launch of the first generation Kuga in 2008. Sales of Ford’s new Tourneo range of people movers more than tripled.

Ford’s Transit commercial vehicle family – which includes Transit, Transit Custom, Transit Connect and Transit Courier – had its highest November since 2007, and the Ranger pickup achieved its best November and November year-to-date sales since the nameplate launched in Europe in 1993. Ranger sales are up 34 percent for the year.

Overall, more than half of Ford vehicles sold so far this year have been of all-new or significantly freshened vehicles launched since late 2012 when Ford announced its plans to accelerate new vehicle introductions in Europe.

The company will further strengthen and expand its European line-up next year with the launch of the all-new Focus ST in both petrol and – for the first time – diesel variants; S-MAX, C-MAX, Grand C-MAX MPVs, the Mustang Fastback and Mustang Convertible, the Edge SUV, and more.

Ford also confirmed it will be launching an all-new Focus RS – the performance version of the world’s best-selling global nameplate. The vehicle will be made available globally.

* Ford of Europe reports its sales for the 20 European main markets where it is represented through National Sales Companies. A detailed list of markets can be found below.

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