Including the recently launched new Fiesta and Kuga, as well as the upcoming EcoSport, Tourneo Connect, Transit Connect and Transit, Ford will refresh more than 40 per cent of its European sales volume in 2013 alone.
“This is the most aggressive product rollout Ford of Europe has ever undertaken and we are leveraging our One Ford global strengths to make it a reality,”said Stephen Odell, Ford executive vice president, Europe, Middle East and Africa. “We are transforming our business in Europe by increasing product investment in the toughest of economic times.”
[b]All-New Tourneo Courier completes people-mover family[/b]
Designed for families and users with active lifestyles, the Tourneo lineup features smart, spacious interiors that provide outstanding flexibility and comfort; efficient powertrains that target best-in-class fuel efficiency; and the latest smart technologies – including SYNC, Ford’s voice-activated, in-car connectivity system.
The stylish and compact five-seat Tourneo Courier, which debuts at Geneva and launches in mid-2014, offers class-leading interior space and safety features, and expands the Ford people-mover range into the small-car segment.
The spacious seven-seat Grand Tourneo Connect makes its European motor show debut alongside the five-seat Tourneo Connect. The Tourneo Custom delivers ultimate space and versatility and offers nine-seat capability in a choice of two lengths.
[b]Flexible and practical all-new EcoSport[/b]
Ford expects to sell one million SUVs in Europe in the next six years, an expansion that was kicked off by the launch of the all-new Ford Kuga earlier this year.
The EcoSport SUV that will follow late in 2013 offers space, modern design and smart technology. EcoSport will offer a range of efficient powertrains, including the 125PS 1.0-litre EcoBoost petrol engine âˆ’ International Engine of the Year âˆ’ a 110PS 1.5-litre petrol engine, and a 90PS 1.5-litre diesel engine expected to deliver class-leading fuel efficiency.
The compact SUV’s large front grille, short bonnet and raked front pillars deliver a sporty and contemporary feel, and angular headlamps reinforce the modern look. The small SUV market in Europe is expected to grow by 30 per cent in 2013 compared to last year and SUVs will account for one in ten of all Fords sold in the region by 2016.
Ford also plans to bring to Europe the next generation Ford Edge, a larger and more premium utility vehicle that’s popular in the U.S. and other markets.
[b]Connected by SYNC[/b]
Ford also will accelerate the rollout of Ford SYNC that was last year offered on 30 per cent of Ford’s cars after being launched last year in Europe in the new B-MAX.
In 2013, this will double to 60 per cent as the technology has become available on new Fiesta and new Kuga and later in the year, also will feature on the new Transit Connect, new Tourneo Connect and new Transit. At Geneva, 19 of the 21 vehicles Ford is displaying are connected by SYNC.
Ford has also introduced SYNC with Emergency Assistance that directly connects vehicle occupants to local emergency services operators after an accident. Ford is also announcing that EcoSport will be among the first Ford vehicles in Europe to offer SYNC AppLink, which enables customers to voice-control smartphone apps from the driver’s seat. Ford is the first automotive manufacturer to collaborate directly with the leading music streaming service Spotify to bring music streaming service into the car.
By 2015, every new Ford vehicle sold in Europe will be offered with SYNC.
[b]Powered by EcoBoost[/b]
Ford’s small but mighty 1.0-litre EcoBoost petrol engine was introduced in the Focus in 2012 and production has now been extended to include the new B-MAX, new Fiesta, C-MAX and Grand C-MAX. Of those models, Ford expects that in 2013 one in four will be sold with the 1.0-litre EcoBoost engine.
Ford’s award-winning EcoBoost technology combines direct fuel injection, turbocharging and variable valve timing to enable a downsized engine to reduce consumption by up to 20 percent over larger engines, with great performance.
The 1.0-litre EcoBoost is the smallest member of Ford’s European family of EcoBoost engines, which also includes the 1.6- and 2.0-litre four-cylinder variants. From 2013-2015, Ford of Europe will increase total EcoBoost petrol engine production by 35 per cent. In five years, more than 50 per cent of Ford petrol engines in Europe will be turbocharged.
A total of 19 of the Ford vehicles on display at Geneva are powered by EcoBoost. Later this year, Ford will launch its first ever battery electric, zero emissions passenger car, the Focus Electric, with a range of hybrid vehicles set to follow.
“By expanding delivery of vehicles that are equipped with the very latest fuel-efficient powertrain technology and that enable drivers to stay completely connected on the move, Ford is delivering exactly what our customers want,”said Barb Samardzich, vice president, Product Development, Ford of Europe.